Why should you care about the Internet?
For those of you who have been in business for a long time and are doing very nicely, thank you, you may be asking the question: Why should I care about being on the Intenet?
It's a fair question. Especially if you are considering a major investment in a website. Why bother? Why not keep doing what works?
There's more than one answer to this question, so please allow me to formulate two reasons for you.
Traditional advertising works
Yes. Spending money on regular advertising DOES work, IF you
target it correctly and you are prepared
to keep spending.
Advertising is like a fire. If you don't continue to feed that fire, then eventually all the fuel will be exhausted. Your investment will be worth nothing more than the new clients it managed to attract during the advertising campaign.
Internet sites, if correctly constructed and optimised, will continue to attract clients for years after you build them.
In fact, the older and more established an ACTIVE website is, the better the search engines like it. This means it gets more traffic as the months and years go by, which in layman's terms means more return on your investment long after it has been made.
Compare this to an advert on the radio. Maybe it's catchy and well-written, maybe not. Once the ad stops airing, some people might remember you for a week or two. Five years later? Not a hope. The return on investment in a GOOD website is long-lasting and compounded.
The world is changing
We live in a rapidly mutating society. Forgetting demographics
on a local scale (such as the Anglo migration to the west and
off-island areas of Greater Montreal), the world is increasingly ONLINE.
Can you imagine a world without the Yellow Pages? Don't try too hard, because it's not far away. Sure, somebody will still publish one and many companies will continue to advertise there, but ultimately the days of a telephone directory are numbered.
The Internet search engines are most people's first port of call when they want to find something. Be it a metric to decimal conversion tool or the phone number of a local mechanic, more and more people will turn to Google, Yahoo or Live for help.
The beauty of the search engines is, while you can give yourselves a boost by spending money, the smart business person will continue to do what works with their website and be patient. Why? Because your website will continue to bring you FREE clients forever.
Imagine opening the Yellow Pages to the section your business operates in and finding yourself first in the listings. Now imagine that you got this listing for NOTHING. That's the equivalent of what a great website can deliver you from the search engines, such as Google.
Montreal Web Solutions will do it all for you. We'll research, design, build and maintain your website and continue adding great content for as long as you retain our services.
More content means better search engine rankings. Better rankings means more visitors to your website. More visitors means more conversions to paying clients. It's as simple as that.
Before you over-pay somebody to build a pretty, five-page website, which is as bad as having no website at all, contact us for a free consultation. If you cut corners to save a few bucks, you'll end up with a static, tiny website that does nothing for you and that nobody will find.
Invest smart dollars in your website and your investment will repay you for as long as you're in business.